• Status:

  Completed

• Client:

  O Boticário

• Location:

  Portugal

In this project, the goal was not merely to create celebratory posts, but to craft a distinct visual language that honors the influence and stature of women. I carefully curated a harmonious blend of subtle elegance and bold strength; where floral elements like Dahlias and Roses serve as symbols of growth and renewal, rather than just decorative motifs.

The design strategy centers on diversity and inclusivity, featuring women from various backgrounds to ensure the message resonates globally. By employing soft lighting and a warm, inviting color palette, I aimed to evoke a sense of appreciation and connection. Every element—from the choice of bold typography to the balance of white space—was meticulously placed to create a flexible branding kit that allows brands to deliver a profound emotional and visual impact.