• Status:

  Completed

• Client:

  La Fourmi
  Bionique Inc

• Location:

  Montreal, Canada

As the lead graphic designer for this project, I developed a scalable packaging system that revitalized the brand's presence on the shelf. The goal was to transition from a traditional look to a modern, high-end visual identity that emphasizes freshness and premium quality.

Key Design Features:

Strategic Color Coding: I implemented a vibrant color palette (Turquoise, Pink, Green, Gold) to differentiate flavors while maintaining a unified brand presence.

Visual Hierarchy & Composition: Centralized iconic lettering (A, V, D, N) was integrated with hyper-realistic product photography to create a bold, recognizable focal point.

Brand Evolution (Before & After): I successfully managed the rebranding process, moving from a dark, dated aesthetic to a bright, minimalist, and "gourmet" look.

Functional Information Design: I organized complex nutritional data and organic certifications into a clean, legible infographic system on the back of the packaging.

Print-Ready Execution: The final assets were optimized for stand-up pouch production, ensuring high-fidelity color reproduction on flexible materials.